Role: Brand Art Director; Presentation Designer; Illustrator for Verizon B2B.
Responsibilities: take Verizon B2B brand to another level; compile Verizon illustration library; create new illustrations for Verizon illustration library; determine an updated visual style; design presentations and solution briefs.
The set of illustrations created for Verizon B2B vary in complexity and should be chosen correctly depending on the media type and communication intent. Simple illustrations can be used as focal points in below-the-line communications, social media and information design. Complex illustrations can be used as hero/focal images in above-the-line communications, marketing, collateral covers, etc. Abstract/textural illustrations can be used for bold visual impact in above-the-line communications and in web banners, social media, etc.
MRM McCann x Verizon, 2017
