• Multifaceted creative leader combining business acumen and artistic talent to deliver high quality and high impact end-to-end revenue-driving experiences across different channels.
• Problem-solver with a focus on experience design that centers users’ needs.
• Designer whose creativity and innovation span across various mediums and disciplines.
• Problem-solver with a focus on experience design that centers users’ needs.
• Designer whose creativity and innovation span across various mediums and disciplines.
Anastasia creates concepts, provides tactical creative solutions to business and marketing objectives, sketches and architects installations, trade shows and road shows, designs in-person and online experiences, determines UX design, crafts UI systems and visuals that spread across various channels and media, leads qualitative research, develops content strategy, creates environmental and brand experiential design, and makes visual stories. She generates end-to-end experiences that bring revenue to businesses and make customers’ lives better.
Projects Worked on / Roles Played:
Freeman:
General Electric LOGIQ — end-to-end creation and launch of the marketing website to drive leads and announce the release of next-generation LOGIQ Ultrasound products.
Wisk, Indeed, General Electric, VM Ware — creative and art direction; development of creative tactical solutions for RFP responses and marketing campaigns, setting of creative strategy, direction, and principles for series of upcoming events.
ADP Meeting of the Minds — end-to-end creation of a digital conference; providing exceptional digital event experience through harnessing the power of online event platforms and determination of impeccable UX and user flow with elements of gamification.
Funimation — creative and art direction; creation of a winning RFP response in collaboration with a lead creative director; concept creation for the flagship event; activations development; participated in creating a virtual space for the fans to connect with thier community and the content they love.
Webex — creative direction, creative strategy and design of the events playbook.
Wisk, Indeed, General Electric, VM Ware — creative and art direction; development of creative tactical solutions for RFP responses and marketing campaigns, setting of creative strategy, direction, and principles for series of upcoming events.
ADP Meeting of the Minds — end-to-end creation of a digital conference; providing exceptional digital event experience through harnessing the power of online event platforms and determination of impeccable UX and user flow with elements of gamification.
Funimation — creative and art direction; creation of a winning RFP response in collaboration with a lead creative director; concept creation for the flagship event; activations development; participated in creating a virtual space for the fans to connect with thier community and the content they love.
Webex — creative direction, creative strategy and design of the events playbook.
Adobe, SAP Sapphire — creation of UI and visual design for online events.
Unity — creative direction; concepts creation and ideation for activations to help Unity connect with customers and partners in the absence of physical events and lack of physical business-customer connections.
OBE Experiential:
Facebook — UI/UX designer and digital event creator for Boost with Facebook Summer of Support initiative to help businesses succeed in the digital economy.
George P Johnson:
Dreamforce — art director on the core team for the main Campground show floor; creative lead for the Industries zone; creator of themed experiences and structures for Customer 360 experience, Essentials launch zone, .Org launch zone (for non-profits, educators, and philanthropy), Mobile launch zone; supervisor of creative vision during collaboration with production teams.
Salesforce Connections — art director on the core team for the main show floor; concept and story board creator and art-director for the immersive experience representing Salesforce product solutions; sketched and found design solutions for the structures; partnered with production teams to ensure consistency in creative vision.
Google NEXT — invented and created highly imaginative brand experience concepts for Google Cloud’s flagship event Google NEXT; provided art direction, planned spaces attendee journeys, designed structures for Yerba Buena, Meet an Expert, DevZone, Cloud Talks, and Digital Cafe zones; ideated on brand ambassadors outfits; supervised graphics installation process; ensured the consistency of creative vision during the production process.
Salesforce Connections — art director on the core team for the main show floor; concept and story board creator and art-director for the immersive experience representing Salesforce product solutions; sketched and found design solutions for the structures; partnered with production teams to ensure consistency in creative vision.
Google NEXT — invented and created highly imaginative brand experience concepts for Google Cloud’s flagship event Google NEXT; provided art direction, planned spaces attendee journeys, designed structures for Yerba Buena, Meet an Expert, DevZone, Cloud Talks, and Digital Cafe zones; ideated on brand ambassadors outfits; supervised graphics installation process; ensured the consistency of creative vision during the production process.
Adobe:
Adobe Express (formerly Adobe Spark) — worked at the intersection of content, marketing, visual design and product creation. As a visual and content designer created engaging and differentiated design templates for millions of users across the world; created about 1,000 templates for various use-cases, formats and audiences; brought collective knowledge of graphic design principles to users in a form of highly reusable and functional templates; performed qualitative UX research for photographers user segment; as a product designer came up with new app features that improve user experience for the end users who create social media graphics; unlocked creativity and easy content creation for users across the world.
Independent Projects:
DanceHack — art director; created fun experimental live performance at the intersection of dance and technology; partnered with dancers and 3D developers to create innovative entertaining experience using new tech tools and diverse body-based practices.
Polydance — creative director, experience and visual designer, and producer for Polydance project presented at 3D WebFest at the Palace of Fine Arts in San Francisco; in collaboration with a 3D developer created an interactive live experience using physical controllers and innovative web-based 3D programming library.
MRM McCann:
Verizon — worked as an art direction for Verizon reimagining and expanding Verizon B2B brand. Helped to bring Verizon brand to the next level though improving visual language, crafting new illustrations and icons, designing presentations and solution briefs, making creative campaigns and advertising, and creating various marketing materials for multiple business verticals. Created consistent customer journey by putting together visual brand story across multiple media.
Saatchi & Saatchi:
Milka, Ehrmann, Milla, Burn, Coca-Cola, Ariel, Mondelez and many more — helped to create passionate communities around greatest brands on the planet. Focused on branding creation and multichannel marketing solutions. Managed a team of creatives, production designers, and account managers. Together with other talented team members created award-winning advertising campaigns. Cooked bold identities with unique brand positioning. Worked with clients like Milka, Ehrmann, Moscow Libraries, Jacobs, Milla, Burn, Coca-Cola, Ariel, Acuvue, Mondelez, Teraflu, Spartak Football Team, and others. Worked as an environmental designer for Peredelkino Blizhneye and Perviy Moskovsky living districts.
BWP Communications:
City of Tremonton, KickFly, Maker's Space, etc. — as a designer at a small creative agency had the luxury to be the originator of many brand identities. Worked directly with clients to create new branding, visual identity and print materials — to attract their ideal customers, investors, or partners. Enjoyed working with small to medium-sized businesses, because they’re pumped about what they do. Helped them getting identity stories across to the audiences. Had some projects that required environmental and industrial design skills: wayfinding solutions and gateway signage for the city of Tremonton.
Strengths & Mission.
Design Solutions for Products and Services.
Anastasia designs comprehensive and user-focused solutions to solve business problems across a wide range of industries which results in ROI and ROE increase for companies and in delightful beneficial impacts for people. Anastasia's mission is to make the future always closer by combining human-centered design, market insights, creativity, and business innovation.
Experience Forward.
Anastasia is a firm believer that putting customer experience at the center of your business strategy is the true way to get revenue. Through user-centric designs based on user research, usability testing, and feedback Anastasia creates seamless and delightful engagements. She has the ability to empathize with people, understand their needs, and then design experiences that inspire users and serve businesses.
Team Leadership.
Anastasia is a bridge that connects strategists, marketers, fellow designers, and production. She weaves design and business together into successful outcomes that unite teams. Anastasia effectively manages teams, projects, and clients to deliver joyful experiences and measurable results that inspire and empower her team-members and her customers.
Brand Building = Strategy + Creativity.
Anastasia translates business goals and marketing needs into bold brand identities that turn into value for companies. She unfolds creative strategy and storytelling across all customer touch points and shapes a vision of a brand in consumer minds. Through brand identities and brand awareness, she allows companies, organizations, products and services to obtain meaning and voice in the eyes of their customers.
Anastasia V. Pea holds three degrees in fine arts, graphic design, and industrial design. She has lived, worked and studied in Russia, Germany, and the USA. Besides design and creative awesomeness Anastasia is engaged in commercial hip hop and latin dancing and expands her knowledge in ethnography and wellness that is rooted in folk medicine and ancestral wisdom.