The Night of Museums. Shchusev Museum of Architecture.

GRAPHIC DESIGN · PROMO OOH CAMPAIGN · LETTERING · POSTER DESIGN

This Night Architecture Will Not Let You Fall Asleep.
The European Night of Museums is an event that takes place in more than 3,000 museums and in nearly 30 European countries! On this occasion museums open their doors for free in the evening and offer various entertainment. It is a unique opportunity to discover permanent collections and highlighted temporary exhibitions. Moscow Night of Museums takes place in May annually. 
The series of posters for Shchusev State Museum of Architecture invites people to attend Shchusev Museum during the Night of Museums event. For this campaign I created lettering that resembled architectural elements and blueprints and put together all typographic elements.
*18.05.13. The Night of Museums. MA. This night architecture will not let you fall asleep.
*18.05.13. The Night of Museums. MA. This night architecture will not let you fall asleep.
*18.05.13. The Night of Museums. MA. This night architecture will not let you fall asleep.
*18.05.13. The Night of Museums. MA. This night architecture will not let you fall asleep.
Credits: 
 
Agency: 
Saatchi&Saatchi Russia

Creative team:
Creative Director: Stuart Robinson
Art-Director: Polonski Yuri
Copywriter: Demakov Anton
Typography Team: Sergey Sidorov, Anastasia Vedernikova
Production Designer: Mark Ignatiev
PR Team: Kristina Vorobieva, Yana Brekotkina
Agency Producer: Ekaterina Pastukh

Account Team: Khichtchenko Elena, Natalia Sysoeva, Olga Ivanova  

Production:
Focus Film
Producer: Elena Voloshina
Photographer: Evgeniy Raydugin
Retouching: Air Layer

MA:
Director of the Schusev State museum of architecture: Irina Korobina
Deputy Director: Pavel Kuznetsov
Press secretary: Maria Girba
Head of Sector, Development Department: Nastya Grigoryan
The Scientific Department: Bode Alexander, Lihacheva Elizabeth, Smirnova Ksenia, Minakova Elizabeth
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