CA (Communication Arts) featured Shchusev State Museum of Architecture advertising campaign.
Russia Beyond featured Shchusev State Museum of Architecture advertising campaign.
Discover the Full Story campaign is an Epica Awards winner!
I created lettering and vector illustrations for Discover the Full Story advertising campaign for Shchusev State Museum of Architecture in Moscow. The objective of the campaign was to encourage locals who might think they already know everything to visit the museum. The posters took three key historic buildings that are symbols of the Moscow city (Saint Basil’s Cathedral, the main building of Lomonosov Moscow State University, and the Bolshoi Theatre) and imagined what these buildings might have looked like if their above-the-ground structures represented only a tenth of their total historical informational volume. The campaign reminded people that a big story hides behind the facade of each building, and what we usually know is just the tip of the iceberg.
Credits:
Agency:
Saatchi&Saatchi Russia
Creative team:
Creative Director: Stuart Robinson
Art-director: Polonski Yuri
Copywriter: Demakov Anton, Irina Gorshkova
Typography team: Sergey Sidorov, Anastasia Vedernikova
Designers team: Mark Ignatiev, Vitaly Mashinsky
PR team: Kristina Vorobieva, Yana Brekotkina
Agency producer: Ekaterina Pastukh
Account: Khichtchenko Elena
Production:
Carioca Studio
Brand team:
Shchusev State Museum of Architecture Moscow:
Anastasia Grigoryan, Alisa Bagdonayte
Anastasia Grigoryan, Alisa Bagdonayte
Awards:
CA’s Award of Excellence (2013)
Gold - Golden Hammer_for Craft illustration (2013)
Gold - MIAF_for Craft Shusev (2013)
Gold - White Square_for OOH (2013)
Gold - IDEA!_for Craft illustration (2013)
Gold - KIAF_ for OOH (2013)
Gold - KIAF_for Craft illustration (2013)
Silver - Epica_for press (2013)
Silver - Epica_for illustration (2013)
Silver - MIAF_for print Shusev (2013)
Silver - KIAF_for Print campaign (2013)
Silver - KIAF_Press (2013)
Silver - IDEA!_for OOH (2013)
Silver - IDEA!_for Press (2013)
Bronze - Eurobest_for print craft (2013)
Bronze - KIAF_for art-direction (2013)
Bronze - IDEA!_for art-direction (2013)
Bronze - MIAF_for OOH Shusev (2013)
Special prize of press jury - KIAF (2013)
Short list - Golden Drum_for press (2013)
Short list - Golden Hammer_for press (2013)
Short list - Golden Hammer_for OOH (2013)