Role: Art Director for Google Next 2019 — the Google Cloud flagship event.
Responsibilities: ideate on possibilities and sketch solutions on how to bring Googley fun to experience components; ideate on activations and sketch creative proposals; find spacial solutions for the Meet an Expert zone; design wayfinding and navigation signage; design structures for Yerba Buena Gardens; design the Cloud Talk zone; work with 3D designers and production team to retain creative vision; create and sketch concepts for DevZone; design graphics for structures; provide spacial and environmental layout for Yerba Buena Gardens; design uniforms for brand ambassadors; supervise graphics and navigation signage placement during the installation process.
Responsibilities: ideate on possibilities and sketch solutions on how to bring Googley fun to experience components; ideate on activations and sketch creative proposals; find spacial solutions for the Meet an Expert zone; design wayfinding and navigation signage; design structures for Yerba Buena Gardens; design the Cloud Talk zone; work with 3D designers and production team to retain creative vision; create and sketch concepts for DevZone; design graphics for structures; provide spacial and environmental layout for Yerba Buena Gardens; design uniforms for brand ambassadors; supervise graphics and navigation signage placement during the installation process.
More than 35,000 people gathered in San Francisco for the yearly convention about the latest in Google Cloud, Google Cloud Next 2019.
A three-day live event was held at Moscone Center where attendees shared hands-on previews of cutting edge tech from Google, participated in knowledge sharing and saw how real-world customers of Google Cloud were excelling. Entrepreneurs, business leaders and developers explored the future of the cloud and unlocked new business opportunities with their tech stack.
Together with my team we designed several zones: Meet an Expert, DevZone, Yerba Buena Gardens and Cloud Talks. Also we created a wayfinding system for the whole event. Based on the organizing principles and attendee journey needs we created individual component experiences that were full of Googley fun.
Yerba Buena Gardens.
We transformed the space of Yerba Buena Gardens into an undeniably Googley chill space, where attendees can grab food and take a break between sessions. The space fit 1,500 – 2,000 simultaneously and had an ambience of entertainment and relaxation which was a great foundation to meet others.
Meet an Expert.
Located right next to the expo, Meet an Expert zone was a stop for attendees to get personalized help from Google Cloud experts. At open air chat rooms divided by meter boards attendees could have troubleshooted questions about Google products, got tailored advice specific to their company and had an understanding about where they were headed next.
Brand Ambassadors Street Style Look.
Every detail mattered. We designed and thought through the look for brand ambassadors who greeted attendees at every intersection of Google NEXT campus.
George P Johnson x Google, 2019
