Role: Creative Director for GE LOGIC Ultrasound; UI/UX Designer for GE LOGIQ Ultrasound next-generation product launch website.
Responsibilities: create an end-to-end revenue-driving product launch and a marketing experience; work closely with the client to bring their vision to life; determine visual language for GE LOGIQ Ultrasound that will integrate smoothly into GE brand family; deliver on business objectives with a marketing website that drives leads and announces the launch of the LOGIQ Ultrasound next-generation product; create a journey map and a site map; validate user flow; create wireframes; design user interfaces for web and mobile versions of the site; design infographics, icons and illustrations; create style sheets; work closely with developers to build the website and ensure its launch; present ideas and weekly creative progress to the client and work closely with the client on changes and iterations.
Responsibilities: create an end-to-end revenue-driving product launch and a marketing experience; work closely with the client to bring their vision to life; determine visual language for GE LOGIQ Ultrasound that will integrate smoothly into GE brand family; deliver on business objectives with a marketing website that drives leads and announces the launch of the LOGIQ Ultrasound next-generation product; create a journey map and a site map; validate user flow; create wireframes; design user interfaces for web and mobile versions of the site; design infographics, icons and illustrations; create style sheets; work closely with developers to build the website and ensure its launch; present ideas and weekly creative progress to the client and work closely with the client on changes and iterations.
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End-to-End Creative Process.
General Electric needed a marketing website to announce a launch of a next-generation ultrasound system called LOGIQ Ultrasound. Together with a small design team and a team of developers we created an engaging website that drove leads and provided an extensive information about the new ultrasound invention. Visuals below show a landing page and two main pages: "Administrative" and "Clinical".
The challenge was not only to create a visually beautiful and functional website that serves marketing purposes, but to design within technical constraints to ensure faster website development and easier technical support in the future. We came up with an idea of a visual system that consists of several components. These components became building blocks of the website. We mixed a matched them and populated with content. Components could have been changed in color for a visual diversity, but the placement of the design elements stayed the same. It helped to decrease the development time.
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Freeman x GE LOGIQ Ultrasound, 2022